John Watson on Creating a Soulful Space for Bikes and Stories
John Watson
“We're trying to get people to see that bikes can be really fucking cool and they can be as unique as the people that ride them. And if it gets you out of a car, that's the ultimate goal.”
“I want to be fucking kooky and weird. I want to be quick to pivot, willing to experiment. I don't want the website to get bigger. I just want our team to get paid what they're worth.”
“It's your life's work that has culminated and created this thing that is just really beautiful.”
“Riding a bike is going to save the planet. It doesn't have to be a Rivendell, it doesn't have to be a cross bike. It can be a basket bike you built from your co-op. Just ride a bike.”
“Some places should just be secret and should be a sanctuary for recharging the soul. Those are the stories where I really pour more of myself into.”
