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“Subcultures do the best at making and telling their own stories. I feel like I'm always living in these subcultures, and that's the best way to share what's really going on. Making and passing out zines.”

“I want people to come away and be like, it was cool to see the Smith guys. We're there because you're there, so we might as well all have a good time. Give them back a little nugget of awesome in their day.”

“Storytelling through retail. It makes everything personal, makes everything have a reason to be in your store. The space itself became the living embodiment of what we were doing.”

“Keep it fun. That's been my mantra in all these things. When it's time to write ad copy or come up with events or go do rides, I always come back to it. That's what I got. Keep it fun.”

“A theme that has come up a few times is just going for it and asking for forgiveness rather than permission.”

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Creative at the intersection of design, technology, and the outdoors.