Cycling media (and the industry in general) has a tendency to be too compartmentalized. We’re almost at the point now that if you’re a vegan enduro racer that only listens to post-punk music, you can surround yourself with other vegan enduro racers that have a great interest in post-punk bands. And you go home and read the dedicated media outlet for vegan/post-punk/enduro racers. Okay, that’s a stretch. My point is that the most refreshing aspect of Broken and Coastal is that it highlights adventure stories from all types of cycling and features outdoor and design stories, too. It has the potential to open readers’ eyes to exciting new categories that they may have been blind to otherwise. And it looks fucking good, too!
— Dain Zaffke, Giro Director of Marketing