The Truth About Creativity, Identity, and Growing Up with Jake Webski
Jake Webski
“A lot of social media just depends on how you choose to use it. I decided a long time ago that Instagram is for cycling for me. The messages and stories there are an important point of grounding and frankly identity for me.”
“A brand should go and make something, not do another commercial. Invest in community and technology and pop-ups and hardware and do innovative stuff there.”
“People would always say, do great work and be great to work with. And I'd tell people you gotta flip that first. You gotta be great to work with, because work is a lot about friendship and how well people work together.”
“A brand needs to be a little bit of a hoarder of history in order to build its provenance, just to create the legend of the thing.”
“You have to create the right conditions for people to do their best work. A lot of times that's fighting for the right amount of time all the way up at the scoping of the project.”
