Designing from the Inside Out: Tom Briggs on Process, Burnout, and Creative Alignment
In this episode of outside is Magic, I sit down with Tom Briggs, designer, creative director, and one of the minds behind some of the most impactful work in cycling, music, and identity design.
We discuss how punk and DIY ethics shaped his creative foundation, how he approaches large-scale design challenges, and why doing good work leads to more good work.
Tom shares lessons from designing for Specialized, building a student loan documentary, rebranding Moog, and working with people who deeply care about the outcome.
We also delve into creative burnout, finding your path, and learning how to work from a place of alignment, rather than ego. If you’re into design, culture, or just trying to build something that feels true to you, this conversation hits.
